Fee-Only Fiduciary · CFP® Certified · Est. 2014
Get your Retirement Readiness Score™ — a personalized number from 0 to 100 that tells you exactly where you stand and what to do next.
Schedule a complimentary 15-minute Discovery Call. No pitch. Just a clear next step based on your numbers.
Fee-only financial advisors have a discovery problem: prospects who need help the most won't book a call because they're embarrassed by their numbers. A retirement readiness score solves that. Prospects fill it out anonymously, see their 0-100 number, watch the growth-projection chart, and book a discovery call when the tool flags them as "behind" or "way behind." This is the same playbook that built the planning practices that bought beach houses in the early 2010s.
Fee-only RIAs, fiduciary planners, financial coaches, and wealth managers who want a top-of-funnel lead magnet that does the qualifying work before the discovery call. If you spend the first 30 minutes of every discovery call collecting numbers the prospect could have plugged in themselves, this is the replacement.
1. Enter current age and target retirement age. Most people target 65; the tool adjusts for early retirement (FIRE crowd) and late retirement (working past 70 by choice or by necessity).
2. Enter current retirement savings. 401(k), IRA, Roth, taxable brokerage — total liquid retirement assets. Real estate equity goes in a separate line.
3. Enter monthly contribution. What they're putting in EVERY month — their own + their employer's match. Many users underestimate the match; coach them in your follow-up.
4. Set expected return and inflation. Defaults are 7% real return (post-inflation) and 3% inflation. Most prospects leave these alone, which is correct.
5. See the readiness score. 0-100. A score of 70+ means they're on track for a comfortable retirement at their target age. Below 50 means they're at serious risk. The chart shows their projected nest egg vs. the inflation-adjusted goal line.
6. Schedule a discovery call. If their score is below 70, the tool surfaces a "Want a real plan?" button that drops them into your booking calendar.
Embed this on a dedicated landing page (yoursite.com/retirement-check) and run a $200 Facebook ad to people 45-55. The cost per email captured runs $4-$11. The cost per booked discovery call runs $40-$80. The cost per signed AUM client typically lands under $300 — orders of magnitude below paid lead-gen platforms.
Send a 24-hour follow-up email the day after they take the calculator, regardless of score: "Saw you ran the retirement check yesterday. Three things you can do this week to nudge your score up by 5 points." Generic, but personalized to their result.
For scores below 50, lead the follow-up with "you have more time than you think" not "you're in trouble." Fear-based selling is illegal in this regulated business and counterproductive in every business.
Always disclose: "This is a planning illustration, not investment advice. Past performance does not guarantee future results. Speak with a licensed advisor before making any investment decision." (That's you.)
The sample is generic. Your version is branded with your firm name, your photo, your fiduciary disclosure language, your CRD number, and routes booked calls to your Calendly. $19 pre-built, $179 fully custom at yoursaas.diy. Yours forever, no SaaS subscription, no platform lock-in.